Common Digital Marketing Acronym Definitions
One of the first steps to understanding the complicated world of digital marketing is learning the common acronyms used. Today we share a few to get you started.
CTR- Click-through rate – This is the number of clicks your post, page, or ad receives against the total impressions rate. CTR percentage measures the engagement with your ad. The higher the percentage the higher the engagement.
SERP- Search Engine Results Page – The SERP is the page users’ search engines like Google or Bing show immediately after a user types a search. A company’s SERP ranking determines the success and failure of a campaign. We take the time to see where competitors rank as part of our process to develop an SEO strategy and improve your search engine results ranking.